And boy, was Starbucks ready for their close up! While the famous saying, “All press is good press,” is not totally true (here’s lookin’ at you United Airlines), in the case of the Starbucks red cup controversy, it was all good press.Įven when a user shared a #boycottstarbucks post, they were doing it over the color of a cup, not the kind of heinous act it typically takes to influence a large number people to stop consuming an incredibly popular brand.Īll these naysayers really did was bring valuable attention to the Starbucks brand, guaranteeing an uptick in sales. What’s more, they touted pro-Starbucks hashtags like #ItsJustACup. Bad PR is not always so bad.ĭuring each cup controversy, pictures of people holding their red and green cups flooded social media. ![]() ![]() Important Lessons Learned from the Red Starbucks Cup Controversy 1. ![]() What are the biggest takeaways for a business from the Starbucks cup controversy?īONUS: Get our guide to building a brand identity, where everybody knows your name. What started as just a design change for Starbucks has resulted in more mentions and publicity around the feelings, emotions and viewpoints of beverage lovers across the world.Īs a business owner, there is always something to learn. Simply put, Starbucks was not going to come out a winner in everyone’s eyes, no matter what the cup looked like.īy 2016, it was all but guaranteed they knew redesigning the cup would cause an uproar-and they welcomed it with open arms. Upon introduction of the green cup, lots of folks decided it wasn’t so bad after all. Tweets rolled in saying #TeamRedCup and #boycottstarbucks.įunny how only a year prior, the red Starbucks cup controversy was raging. Nor were they the classic red holiday cup, and so it seriously enraged some consumers.Īnother onslaught of social media postings and brand mentions were plastered across the news. However, they were not a blatant holiday message. Starbucks stated the new green cup, “represents the connections we have as a community, it’s meant to be a symbol of unity, and encourage us to be good to each other.” The green cup was not a symbol of the holidays but instead featured images of people intertwined to symbolize unity. Now consumers no longer had minimalistic red cups to complain about. In rolls the 2016 holiday season, and what does Starbucks decide to introduce? If you thought all of this red Starbucks cup controversy was over by now-you were mistaken. ![]() Yes, you’re reading this right: Starbucks red cup campaign created repercussions most sane folks can’t begin to imagine. They adopted the hashtag #Merr圜hristmasStarbucks and took their protest to social media.ĭeemed #Cupgate2015, the Starbucks red cup hashtag #starbucksredcup took off on Twitter-along with #getoverit and #itsjustacup. Touted by some as a “War on Christmas”, people declared they were boycotting Starbucks because the cups did not contain any Christmas-related messaging. Source: Starbucks What is the Starbucks Red Cup Controversy? Therefore, it is possible they were a bit confused when a small group of critics decided to create an uproar over the Starbucks cup. The folks at Starbucks were likely only thinking about gorgeous, minimalistic design during the process of planning their holiday cup in 2015. Is a cup just a cup? Most people think so.īut for business and brand building, we stand to learn a lot from the Starbucks red cup marketing controversy. 0 Shares 5 Lessons the Starbucks Red Cup Controversy Taught Us
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